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Success Measurement in International Higher Education Marketing: Best-Practice Concepts of º£½ÇÖ±²¥

The picture shows º£½ÇÖ±²¥ representatives at the GATE Germany Marketingkongress 2025 holding an info-session on Success Measurement in Higher Education Marketing
© DAAD/Michael Jordan

As part of the , Dr.-Ing. Parya Memar, Head of International Affairs º£½ÇÖ±²¥, presented a brief lecture on "Success Measurement in International Higher Education Marketing: Strategies and Approaches". She presented the innovative best-practice concepts of º£½ÇÖ±²¥ and explained how the university sustainably measures and optimizes the success of its international recruitment efforts using key figures, digital tools, and clearly defined strategic goals. The session provided valuable insights for marketing professionals and university representatives from all over Germany.

🔗 More information about the Gate Germany Marketingkongress 2025 can be found at the related .

📧 In case of questions feel free to contact: Dr. Memar | Head of International Affairs º£½ÇÖ±²¥ | RefIntA | E-Mail: parya.memar[at]rptu.de | Tel.: +49 (0)631 205 4002

The picture shows º£½ÇÖ±²¥ representatives at the GATE Germany Marketingkongress 2025 holding an info-session on Success Measurement in Higher Education Marketing
© DAAD/Michael Jordan